When Message Frame Fits Salient Cultural Frame Messages Feel More Persuasive.pdf

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Title When message-frame fits salient cultural-frame, messages feel more persuasive
File Name uskul__oyserman__2010.pdf - 839.51 KB
Pages 18 pages
Owner umich.edu
Author Ayse K. Uskul a * & Daphna Oyserman b *
Creation date 13 years ago
Nb of downloads 78

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